The coding marathons of the past, have since become a bit more structured and appeal now to many corporations, not only in the software development industry, but literally any industry, including government and education. Popularized by flocks of hard-core programmers buried in pizzas, beer and caffeinated soft drinks, Hackathons have now evolved into semi structured corporate innovation events. In addition to the delivery capability of these events, another benefit has emerged particularly for large incumbent organisations, who often struggle to transform their corporate culture into a workplace where highly talented individuals choose to work. Hackathon style events create an environment that is collaborative, infectious and loaded with energy; these are the ingredients for improved employee engagement.

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