Think Different And Just Do It. Six simple words, yet, each of them tells a message and together they describe a mindset for success. Believe me, I'm not an Apple evangelist nor do I wear Nike products, but I can't deny that I like their world famous slogans. Apple's "Think Different" campaign was launched in 1997 and Nike's "Just Do It" has been a companion for the greater part of my life. Both campaigns were so successful that the slogans became synonym of their brand.