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Zehra Guruz

Senior RPA Developer

"I believe that AI-driven automation is not just about efficiency—it’s about transforming the way businesses operate. By integrating AI agents, Hyperautomation and machine learning, we can create self-optimizing, scalable, and intelligent workflows that enhance decision-making and drive innovation."

Zehra is an Intelligent Automation Specialist at Incepto, where she helps organizations leverage AI-driven automation to optimize workflows, enhance business efficiency, and drive digital transformation. With a strong foundation in pure mathematics, data science, and software development, she specializes in designing scalable, AI-powered automation frameworks that enable data-driven decision-making and intelligent business processes.

Her academic background in pure mathematics has given her a strong analytical mindset, enabling her to approach problem-solving with logic, precision, and abstraction—key skills that translate directly into AI model development, algorithm design, and automation strategy optimization.

As a UiPath Certified Advanced RPA Developer (UiARD), Zehra has hands-on experience in developing, deploying, and managing enterprise-grade automation solutions across various industries. She specializes in hyperautomation, process intelligence, and AI-driven workflow automation, ensuring that businesses remain competitive in an ever-evolving digital landscape.

Currently pursuing a Master’s in Data Science, Zehra's research focuses on hyperautomation—integrating AI, deep learning, and NLP into automation frameworks to build self-learning, adaptive business solutions.
At Incepto, Zehra works closely with businesses to design and implement AI-powered automation strategies, ensuring that automation is not just a tool but a catalyst for smarter, faster, and more efficient business operations. She has been involved in large-scale automation projects, helping companies optimize their processes, integrate AI-driven decision-making, and future-proof their operations.

Beyond her professional expertise, Zehra is a traveler and digital nomad, embracing the flexibility to work from different locations while exploring diverse cultures and ideas. She thrives in dynamic, fast-paced environments and is always seeking new insights into AI, automation, and emerging technologies. In her free time, she enjoys playing table tennis, chess, and diving into history books—always looking for patterns, whether in strategy, automation, or life itself.

Andrew Worboys
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